10x INSURANCE GROWTH OFFER
10x INSURANCE GROWTH OFFER
Insurance experiences that match people's expectations
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Introduction to digital enablement
Success is dependent on Tech stack, Architecture, Partners and Team structure (skill set).
The journey toward an integrated model is neither easy nor quick. It can take months to complete depending on a company's starting point and digital aspirations. It, therefore, requires a commitment from the business and technology groups (both digital and conventional IT teams) to reconsider existing ways of working and collaborate on devising a new path.

This also means adopt practices like agile Implementation, data lead decision and continuous test, learn & scale mode.

Expanded definition of the term digital
Binary Digits
Customer Experience
Automation
Tactile Interaction
Social Media
Going digital is not the same as being digital
Going Digital
<<Planning>>
Becoming Digital
<<Transformation>>
Being Digital
<<State of Interconnectdness>>
Seamless customer experience across all touchpoints of the insurance journey
Create New & Enhanced Experiences
DESIGN DRIVERS
Proactive, Human, Best in class & Trustworthy
LEAD CONCEPTS
Services Ecosystem, Contextual Coverage, Digital Tools & Customer Listening
Ecosystem and platforms goals
Create new designs for higher consumer connect across all digital touchpoints - web, mobile
Rethink traditional engagement opportunities for improving existing consumer database quality
Adopt an ecosystem mind-set
Provide predictive lead on customer behavior for proactive influencing of customer journey
What you get with the Insurance offer
Customer-centred, design focused on engagement and retention with
GOOGLE PPC
— Insurance & Finance has the best avg. conversion rate of 7.19%
— Google drives 95% of all paid search ad clicks on mobile
— Appx. 70% of all online searches are Google searches
SEO
— Google receives 96% smartphone search & 94% of organic traffic
— Of clicks, after a search is made, 70% are actually organic
— 72% of marketers claim that relevancy main factor for improving SEO
UI/UX
— 79% users unable to make a find shuffle through websites
— 48% of users get frustrated when a website is not mobile responsive
— 85% adults think website's mobile version should be equivalent or better
Landing Page
— 30 or more landing pages get 7 times more leads
— Using videos on landing pages can improve conversions by 86%
— A 1-sec delay in page loading reduces conversions by 7%
Social Media
— 95% of online adults are most likely to follow a brand
— 71% Customers with great experience recommend the brand
— 63% of online customers expect service on social media
Technology Implementation
Tech solutions mapped to funnels
1
Awareness
Google, Facebook, Youtube, Instagram, Sendgrid
2
Consideration
Picsure, Critio
3
Purchase
Inshared, Klinc, Coverwallet, Scrub
4
Service
innoveoskye
5
Claims
Slightcall
6
Renewals
1to1video
Front end technologies
Javascript frameworks, PWA's, AMP, React and JS Native Angular
See Team Capabilities
Digital Experience Platform
Contextual delivery across all touchpoints, Digital Asset Management tools, Broker & agent portal, Contextual marketing, Transactional experiences, Self-service customer portal, Customer care, Claims management, 3rd party integration capabilities & Analytics portal.
Next
At the core of our tech stack
Calculators & e-commerce built with JS, Angular JS & React
Web analytics & tag management includes Google Marketing Toolbox, Alexa, and web trends
Search engine optimization includes MOZ CRM &
Marketing automation with Twilio API's & services
Social listening, publishing & engagement with Sprout social, HeyArnie
Policy management with Guidewire and InnoveoSkye
Predictive AI using Python run on a big data stack of Cassandra, Druid
Delivery Guidelines
The deliverables are designed explicitly for the need to capitalize on a growing digital insurance market -
  • Product & rate configuration capabilities
  • Designed for experimentation (e.ge. A/B multivariate, multi-page testing)
  • Integrated marketing outcomes
  • Innovative claim processes
  • Embedded customer engagement (e.g. email, notification, referral, chat, campaigns)
  • Handsfree product operation (full value chain support)
  • Business management portal (e.g. dashboards, SLA's, financials)
  • Built with and supported by the core services of AI/ML, data & experimentation
  • Analytics portal with capability to integrate customer interaction tools
  • Supports the full insurance value-chain: pricing, rating, licensing, underwriting, policy issuance, and servicing.

We present a wider array of options and allowing for deeper engagement. A solution that will help you match how your customers live and work today, and in the future.
Key Attributes
Shorter time to market
On-demand experience—simple to get protected; simple to switch on and off
Improved customer service—happier, more loyal customers
Reduced operating expenses
Impact towards Marketing ROI in savings & topline numbers
What do we need from THE INSURANCE CO.
List of data points and inputs needed from the team:
    • Current Consumer Journey for key product categories
    • Web Analytics via Google analytics, or internal tools
    • Social Media Analytics & Integrations
    • Current website database structure, XML structure
    • Email touchpoints, analytics & customer notification journey
    • CRM funnels, and digital sales conversion reports
    • Product and geography wise sales and customer information
    TEAM & CAPABILITIES

    Product team includes
    Product Manager, Digital Marketer, Designer & Data Scientist

    Growth team includes Growth Engineer, Product Designer, Marketeer

    Engagement team includes Content Marketer, Product designer & Growth Marketeer

    Engagement team includes Content Marketer, Product designer & Growth Marketeer

    Development team includes Front end developer, Backend developer, Devops Engineer, React.js developer & Marketing Technologist

    App Development team includes Android developer,
    iOS Developer, Devops Engineer & Product Architect
    TEAM & CAPABILITIES

    Product team includes
    Product Manager, Digital Marketer, Designer & Data Scientist

    Growth team includes Growth Engineer, Product Designer, Marketeer

    Engagement team includes Content Marketer, Product designer & Growth Marketeer

    Engagement team includes Content Marketer, Product designer & Growth Marketeer

    Development team includes Front end developer, Backend developer, Devops Engineer, React.js developer & Marketing Technologist

    App Development team includes Android developer,
    iOS Developer, Devops Engineer & Product Architect
    Get started with a pilot today
    +1 (416)-619-0668
    hello@myblackbean.ca
    1 Yonge St #1801, Toronto, ON M5E 1W7, Canada